Saluran Pemasaran Kayu Gergajian Sengon (Falcataria moluccana) pada Industri Penggergajian Kayu Rakyat di Desa Sukamarga, Kecamatan Abung Tinggi, Kabupaten Lampung Utara (Marketing Channels of Sengon (Falcataria moluccana) on the Local Community Sawn Timber Industry in Sukamarga Village, Abung Tinggi Sub-district, North Lampung Regency)
DOI:
https://doi.org/10.23960/jsl27195-203
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Abstract
Marketing channel is one of the influencing factors for sustainability sawmills managed by local people that use sengon timber as raw materials. The research objective is to explain the marketing channel for sengon sawn timber derived from sawmills managed by local people. Data were collected through interviews and observation; where the fifth respondents for interviews; were selected by purposive sampling. The collected data were then analyzed qualitatively to determine the marketing channels of sengon sawn timber. The results show that there are four marketing institutions, namely: sawmill, woodshop in Kotabumi, industry outside of the Kotabumi, and broker. The four institutions form three marketing channels: (1) sawmill – woodshop in Kotabumi – industries outside of the Kotabumi, (2) sawmill – industry outside of the Kotabumi, and (3) sawmill – broker – industry outside of the Kotabumi. A business will be more profitable when the sawmill owner purchased logs directly from the farmers, henceforth the benefits of both the farmers and the sawmill owner will be maximized.
Keywords: marketing, marketing channels, Falcataria moluccana, sawmill, sawn timber
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