PREFERENSI KONSUMEN TERHADAP BUAH-BUAHAN DI KOTA BANDAR LAMPUNG

Authors

  • Riski Tuan Abda’u Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
  • Bustanul Arifin Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
  • Muhammad Ibnu Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

DOI:

https://doi.org/10.23960/jiia.v9i2.5103
Abstract View: 1039

Abstract

Fruit consumption in Indonesia, especially in Lampung Province, has not reached the Nutrient Adequacy Ratio (NAR) yet, and this threatens the health of young people in the future.  Efforts to improve the consumption begin by analyzing the influence of social and personal factors then evaluate consumer preferences for fruits in Bandar Lampung.  The consumer preferences explained by different attributes combination for several fruits, such as mangoes, oranges, and bananas.  Data were collected with the survey method to 100 respondents.  Social factors significantly influence fruit consumption.  The social factors relate to the influence of other peoples that affects fruits consumptions.  Price is an essential attribute considered by consumers when choosing fruits.  Consumers prefer cheap fruits, sweet tasted, small, and clean skinned.

 

Key words: conjoint analysis, consumption, fruit, preferences

Downloads

Download data is not yet available.

Downloads

Published

2021-05-01

How to Cite

Abda’u, R. T., Arifin, B., & Ibnu, M. (2021). PREFERENSI KONSUMEN TERHADAP BUAH-BUAHAN DI KOTA BANDAR LAMPUNG. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 9(2), 301–308. https://doi.org/10.23960/jiia.v9i2.5103

Issue

Vol. 9 No. 2 (2021)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).