ANALISIS LOYALITAS PETANI TERHADAP BENIH PADI UNGGUL DI KECAMATAN SEPUTIH RAMAN KABUPATEN LAMPUNG TENGAH

Authors

  • Titik Gustina Hutabarat
  • Sumaryo Gs
  • Suriaty Situmorang

DOI:

https://doi.org/10.23960/jiia.v1i3.581
Abstract View: 681

Abstract

The purposes of this study were to determine the farm income which is uses the high yielding varieties seeds and analyze the loyalty of farmers to high-yielding rice varieties seeds in Seputih Raman District of Central Lampung Regency. The research sample were 74 farmers from the villages of Rama Murti, Rejo Basuki, and Rukti Endah of Seputih Raman District, in which selection was done by simple random sampling. The research data was analyzed by multiple linear regression analysis, Ordinary Least Square models, validity and reliabilitas, revenue analysis, and descriptive analysis. The results showed that profitability of rice per hectare over cash cost of Rp9,829,720.77, with R/C 2.71 and profitability per hectare on the total cost was Rp7,601,805.95, with R / C 1.95.  This showed that the paddy rice farmers in Seputih Raman District provide benefits, so it is worth to be developed.  The consumers / buyers could be classified as a loyal group (45.60%), neutral group (23.44%), and disloyal group (30.96%).

Keywords: farming, income, loyalty, rice seeds, varieties

Downloads

Download data is not yet available.

Downloads

Published

2013-07-01

How to Cite

Hutabarat, T. G., Gs, S., & Situmorang, S. (2013). ANALISIS LOYALITAS PETANI TERHADAP BENIH PADI UNGGUL DI KECAMATAN SEPUTIH RAMAN KABUPATEN LAMPUNG TENGAH. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 1(3), 254–263. https://doi.org/10.23960/jiia.v1i3.581

Issue

Vol. 1 No. 3 (2013)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).