EFISIENSI PEMASARAN PRODUK DUKU LAMPUNG MELALUI PENDEKATAN SERBA FUNGSI DI KABUPATEN LAMPUNG SELATAN

Authors

  • Firham Ramadinata
  • Ali Ibrahim Hasyim
  • Suriaty Situmorang

DOI:

https://doi.org/10.23960/jiia.v2i3.804
Abstract View: 1123

Abstract

The objectives of this research were to find out Lampung’s duku marketing efficiency that was viewed from functions served by each of marketing agencies in Katibung subdistrict of South Lampung district and producer share, marketing margin and margin profit ratio.  This research was conducted in Katibung sub district as the production center and the biggest production site of Lampung duku in Lampung. The location was selected purposively.  Data were collected from May to June 2013. Samples were taken by using marketing channel method.  The samples were consisted of 50 farmers, 12 small collector traders, 5 big traders, and 5 groceries. Data were analyzed using descriptive qualitative method (with multifunction approach) and quantitative method (producer share, marketing margin and margin profit ratio).  The results showed that Lampung duku marketing in Katibung sub district of South Lampung district was not efficient, because some marketing functions were not operated properly such as storing and funding functions and producer share < 50%, marketing margin was so high that over two times average of farmer selling price, and the margin profit ratio of each marketing agency showed various and uneven values.

Keywords : duku, efficiency, Lampung, marketing, multifunction

Downloads

Download data is not yet available.

Downloads

Published

2014-06-01

How to Cite

Ramadinata, F., Hasyim, A. I., & Situmorang, S. (2014). EFISIENSI PEMASARAN PRODUK DUKU LAMPUNG MELALUI PENDEKATAN SERBA FUNGSI DI KABUPATEN LAMPUNG SELATAN. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 2(3), 223–231. https://doi.org/10.23960/jiia.v2i3.804

Issue

Vol. 2 No. 3 (2014)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).