Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science

KEPUASAN DAN LOYALITAS KONSUMEN TERASI UDANG CAP MAWAR DI KABUPATEN LAMPUNG TIMUR

Priyo Febriartiko Maulana — 2026-06-22

The aim of this study is to assess consumer satisfaction and loyalty and to highlight consumer behavior patterns regarding the purchase of Terasi Udang Cap Mawar in East Lampung Regency. This study was conducted in Pekalongan Market, Purbolinggo Market, Raman Utara Market, and Taman Cari Market. The inquiry method primarily utilized was a survey method. Accidental sampling was selected as the sampling method in this study. The number of respondents was 50 housewives. The data were analyzed using the Customer Satisfaction Index (CSI), Customer Loyalty Index (CLI), and descriptive analysis. The results showed that consumer satisfaction with product Terasi Udang Cap Mawar fell into the very satisfied category achieving a Customer Satisfaction Index (CSI) value of 81.68%. Furthermore, consumer loyalty towards Terasi Udang Cap Mawar was classified as loyal with a Customer Loyalty Index (CLI) value of 78.90%. The amount of consumer purchases of Terasi Udang Cap Mawar products was Rp 6,840/month with an average consumption of 16.3 packs/month. The frequency of consumer purchases was recorded as 2 times/month, while the frequency of consumption reached 4 times/month. The most common place to buy was at the nearest shop, with the main reason for consuming this shrimp paste being that they liked the taste.

DAMPAK ESKTERNALITAS AGROINDUSTRI TAHU TERHADAP MASYARAKAT DI KELUARAHAN GUNUNG SULAH KECAMATAN WAY HALIM KOTA BANDAR LAMPUNG

Alysya Oktaviani — 2026-06-22

This study aimed to analyze the profitability of tofu agro-industry that excluded and included external costs, the willingness to pay (WTP) of the agro-industry for environmental costs, and the impact of externalities on the community in Gunung Sulah Sub-District, Way Halim District, Bandar Lampung City. This study used a case study method on six agro-industries and a survey of 70 community respondents. The analytical methods used were profit analysis, the contingency valuation method (CVM) to estimate the WTP value, and quantitative descriptive by analyzing social, economic, and environmental aspects to analyze externalities on the community. This study was conducted from April to May 2024. The study concluded that the average profit that excluded external cost was IDR10,249,656/month and IDR10,238,777/month including external costs. The average WTP value of the six agro-industries was IDR111,111/month, with a minimum of IDR45,833/month and a maximum of IDR220,833/month. Furthermore, the results of this study indicated that the largest positive externalities were from economic and social aspects, while the largest negative impacts were from environmental aspects.

Key words: externalities, profits, tofu agroindustry, willingness to pay (WTP)

VALUASI EKONOMI DENGAN METODE BIAYA PERJALANAN DI OBJEK WISATA BUKIT BAWANG BAKUNG KABUPATEN LAMPUNG BARAT

Zuliardo — 2026-06-22

This research aimed to analyze varios key factors that influenced the frequency of tourist visits, and estimate the economic value generated by Bukit Bawang Bakung Tourism through the application of the Travel Cost Method (TCM). The study was located at a tourism area namely Bukit Bawang Bakung in Pekon Negeri Ratu, Batu Brak Subdistrict, West Lampung Regency, Lampung Province. The study site was determined purposively due to its relevance to the research objectives. Data collection was conducted from May to June 2025. The research sample consisted of 76 visitors of Bukit Bawang Bakung tourism area, selected by using a survey-based data collection method. To analize the data, this research employed multiple linear regression to examine the influence of various explanatory variables on visit frequency, alongside the Travel Cost Method to quantify the economic value of the tourism site. The empirical results revealed that travel expenses, travel distance, and visitor income significantly affecedt the number of tourist visits to Bukit Bawang Bakung. In addition, by integrating the estimated consumer surplus per visit with annual visitation levels, the total economic value of Bukit Bawang Bakung Tourism was estimated to reach IDR 37,241,485,397.84 per year, highlighting the substantial economic contribution of this destination.

Keywords: economic valuation, tourist visit frequency, travel cost method

ANALISIS EKSTERNALITAS USAHA PETERNAKAN AYAM RAS PETELUR DI DESA GADINGREJO UTARA KECAMATAN GADINGREJO KABUPATEN PRINGSEWU

Nadya Syafa Azizah — 2026-06-22

This study aimed to analyze the income generated from egg-laying hen farming business that included and excluded the externalities and analysed its externalities aspects. The egg-laying hen farming businesses located in Gadingrejo Utara Village, Gadingrejo District, Pringsewu Regency. The respondents in this study included 6 egg-laying chicken farms, and 54 community members lived in the vicinity of the farms and affected by externalities. Data collection was conducted in March 2025. The analytical methods used included quantitative descriptive analysis to analyze the income of the farm , externalities cost, externalities on the community from social, economic, and environmental aspects, and the Contingent Valuation Method (CVM) to calculate WTP and WTA values. The results of the study indicated that the revenue from the egg-laying chicken farming business in Gadingrejo Utara Village that excluded external costs was IDR310,203,850.34 per production cycle. However, after included the the external costs, this revenue decreased to IDR308,723,114.23 per production cycle. Additionally, the Willingness to Pay (WTP) value obtained was IDR2,747,631 per production cycle, while the Willingness to Accept (WTA) value was IDR541,074.07 per production cycle. Positive externalities from the presence of egg-laying chicken farming were included easier access to buy eggs and meat, increased consumption and purchasing power of the community regarding eggs and meat, and the opportunities to build new business. Negative externalities from layer chicken farming were included the uncomfortable feeling of the community related to the waste produced by the farm and the community experiencing headaches and nausea.

Key words: externalities, income, laying hens, WTP, WTA

DAMPAK KETERGANTUNGAN IMPOR PUPUK TERHADAP PRODUKTIVITAS SEKTOR PERTANIAN DI INDONESIA

Varingan Prianando Tambunan — 2026-06-22

This study aims to explore the impact of fertilizer imports on agricultural productivity and agricultural export performance in Indonesia. A quantitative descriptive approach utilized in this research to analyzed secondary time series data from 2014 to 2023 that obtained from reliable sources included FAO, BPS, and Indonesian Central Bank (BI). The data were calculated by using Smart-PLS software, with variables included agriculture export volume, agriculture productivity, and various fertilizer import indicators. The analysis employed Pearson correlation and PLS-SEM, along with evaluations of both the measurement and structural models. The findings indicated that fertilizer imports has no significant impact both direct or indirect on agriculture productivity or agriculture exports. Conversely, agriculture productivity was found to significantly influenced agriculture export volumes. Based on these findings, this study recommended that government policies should be focused on enhancing agriculture productivity through initiatives that support the equitable and timely distribution of subsidized fertilizers, as well as stabilizing the price of agriculture product. A similar approach aimed at boosting productivity can be applied to other commodities to achieve more effective export growth.

Key words: export, fertilizer, import, productivity, SEM-PLS

SIKAP, POLA PEMBELIAN DAGING SAPI DAN FAKTOR-FAKTOR YANG MEMENGARUHI RUMAH TANGGA DI PASAR RAYA LEBAK BUDI KOTA BANDAR LAMPUNG

Jenny Rosianna Situmeang — 2026-06-22

This study aimed to examine the attitudes of household consumers, beef purchasing patterns, and factors that influenced beef purchased by the consumers. This study was conducted using a survey method at Pasar Raya Lebak Budi, Bandar Lampung City, with simple random sampling method to select the respondent.. The respondents consisted of 33 housewives. The data were collected in December 2024, and analyzed using Fishbein Multi-Attribute analysis, descriptive analysis, and multiple linear regression analysis. The results showed that the respondents were housewives aged 25-50 years old with educational backgrounds ranging from junior high school to university, had 3-7 family members, and household incomes ranging from IDR 4,000,000.00 to IDR 7,000,000.00 per month. The pattern of beef purchasing among housewives involved the purchase of main cuts of beef. The amount of beef purchased in the last month was 1–2 kg per month, with a purchase frequency was twice per month. The consumer attituded score towards beef attributed based on the Fishbein Multi-Attribute Model was 151.19, which fell into the “like” interpretation range of 123.20–161.50. The factors that influenced beef purchased by households were the price of beef and the price of chicken eggs.

Keywords: attitudes, beef, household, purchasing patterns

ANALISIS KELAYAKAN FINANSIAL DAN RISIKO PENGEMBANGAN PERKEBUNAN KARET RAKYAT DI KECAMATAN GUNUNG PELINDUNG KABUPATEN LAMPUNG TIMUR

Fatihatun Ni’mah — 2026-06-22

This study aimed to analyse the financial feasibility and risks of developing smallholder rubber plantations. The study used a survey method in Gunung Pelindung Subdistrict, East Lampung Regency, with data collection conducted from February to April 2025. The research samples were 48 rubber farmers selected using purposive sampling based on the age of the plants. The data analysis method used was financial feasibility analysis (NPV, IRR, Net B/C, Gross B/C, and Payback Period). Risk analysis used the Coefficient of Variation (CV). The results showed that smallholder rubber plantations were financially feasible with an NPV of IDR 96,735,632, an IRR of 12.15 percent, a Gross B/C of 1.36, a Net B/C of 1.96, and a Payback Period of 15.33 years. Sensitivity scenario calculations showed that the development of smallholder rubber plantations in Gunung Pelindung Subdistrict remained feasible with a percentage increase in production costs of up to 39 percent, a decreased in rubber production of up to 46 percent, and a decreased in the selling price of rubber of up to 51 percent. The price risk was classified as low (CV = 0.40), while the production risk was classified as moderate (CV = 0.50). The greatest source of risk was caused by leaf fall disease, which occurs every year. Risk mitigation efforts were carried out by planting disease-resistant seedlings and applying fertilisers in accordance with government recommendations.

Key words: feasibility, financial, risk, rubber, sensitivity

ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN USAHA BUDIDAYA LEBAH MADU DI DESA KECAPI KECAMATAN KALIANDA KABUPATEN LAMPUNG SELATAN (STUDI KASUS DI KEBUN LEBAH SIMPUR)

Fathan Sabrina — 2026-06-22

This study analyzed income levels, identified business development strategies, and formulated priority strategies for honey bee farm at the Kebun Lebah Simpur. The research method used was a case study with a location deliberately chosen at the Kebun Lebah Simpur, Kecapi Village, Kalianda District, South Lampung Regency. Data collection was conducted in May 2025, involving five respondents consisted of the owner, two production employees, and two consumers. Income analysis was performed using the R/C ratio analysis. Business development strategies were analyzed using the Business Model Canvas (BMC) method, followed by SWOT and QSPM analyses. The results showed that: (1) The honey bee farm business at Kebun Lebah Simpur was feasible because the R/C ratio score was 8,26 on cash costs, and the R/C ratio on total costs was 4,21 , the income on cash costs was IDR 77.876.700/year and income on total costs was IDR 674.672.533/year. (2) The combination of BMC and SWOT analysis resulted a total weight score of 3,495 on the IFE matrix and 3,208 on the EFE matrix, placing the honey bee farm business at Kebun Lebah Simpur in quadrant I. Thisindicated a growth and profitable strong business position. Therefore, the appropriate business development strategy was market and product development. (3) An alternative strategy that could be prioritized was maximizing agrotourism activities as an educational medium related to products, increasing visibility, and simultaneously as a product branding medium to build long-term consumer loyalty.

Key words: Business Income, Business Model Canvas (BMC), Development Strategy, Honeybees