TATA NIAGA PEMASARAN AYAM PEDAGING POLA MANDIRI DI KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA KALIMANTAN BARAT

Authors

  • Angga Permadi Karpriana Faculty of Economic and Business, Universitas Tanjungpura
  • Yuli Arif Tribudi Faculty of Agriculture, Universitas Tanjungpura

DOI:

https://doi.org/10.23960/jipt.v7i2.p230-233
Abstract View: 1129

Abstract

Livestock is one of the agricultural sub-sectors. Currently, broiler farming business attacks have many attention for researchers to be studied. Trading system becomes an integral part in the entire business activity, so do in broiler farming business. The trading system in broiler farming business is included in the downstream agribusiness sub-system so the farmers are able to be easier in distributing their livestock products to consumers. The aim of this study was to evaluate the trading system of broiler chicken with self-operating model in Rasau Jaya sub-district, Kubu Raya district, West Kalimantan from January to March 2018. Total of 32 livestock keepers and 8 traders were used as samples. Both of the primary and secondary data were collected. This study was performed using descriptive survey method. Snowball sampling method was also applied for sample collection. Trading system of broiler farming business in the studied location is divided into two channels. Channel I consisted of breeders, collectors, consumers, while Channel II consisted of farmers, collectors, retailers, consumers. It could be concluded that channel II was more complex than Channel 1 because in Channel II there was a retailer that had a function as intermediary between traders and consumers.

 

Keywords: Broiler Chicken, Farming Bussiness, Marketing, Self-Operating Model, Trading System

Downloads

Download data is not yet available.

Downloads

Published

2019-08-29

How to Cite

Karpriana, A. P., & Tribudi, Y. A. (2019). TATA NIAGA PEMASARAN AYAM PEDAGING POLA MANDIRI DI KECAMATAN RASAU JAYA KABUPATEN KUBU RAYA KALIMANTAN BARAT. JURNAL ILMIAH PETERNAKAN TERPADU, 7(2), 230–233. https://doi.org/10.23960/jipt.v7i2.p230-233

Issue

Vol. 7 No. 2 (2019)

Section

Articles

License

Creative Commons License
Jurnal Ilmiah Peternakan Terpadu(JIPT) is licensed under a Creative Commons Attribution 4.0 International License. 

Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

 

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

 

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).