ANALISIS EFISIENSI PEMASARAN UBI JALAR DI KABUPATEN LAMPUNG TENGAH

Authors

  • Angginesa Pradika
  • Ali Ibrahim Hasyim
  • Achdiansyah Soelaiman

DOI:

https://doi.org/10.23960/jiia.v1i1.128
Abstract View: 1151

Abstract

The purpose of this study was to analyze the efficiency of the marketing of sweet potato in Central Lampung
regency. The method used in this research was the analysis of the model of S-C-P (structure, conduct, and
performance). The S-C-P model is used to analyze an organization's market. The results showed that the
sweet potato marketing systems in Central Lampung regency was inefficient, because the first structure of
the market (market structure) was formed oligopsoni, both the behavior of the market (market conduct)
farmers, which was done a cash payment system and through the bargaining process, variability third
market (market performance), and there were four sweet potato marketing channels. The marketing margins
and the fourth and Profit margin Ratio (RPM) was not evenly spread, and the price transmission elasticity
(Et) was worth 0.69 (Et <1). The means of the market competition was not run perfectly, but the share in the
producer marketing channels in Central Lampung farmers was high as 70.54 percent. It meant that the
higher the share of producers would be the more efficient marketing.

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Published

2013-01-08

How to Cite

Pradika, A., Hasyim, A. I., & Soelaiman, A. (2013). ANALISIS EFISIENSI PEMASARAN UBI JALAR DI KABUPATEN LAMPUNG TENGAH. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 1(1). https://doi.org/10.23960/jiia.v1i1.128

Issue

Vol. 1 No. 1 (2013)

Section

Articles

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