ANALISIS EFISIENSI PEMASARAN EMPING MELINJO DI KELURAHAN SUKAMAJU KECAMATAN TELUK BETUNG TIMUR KOTA BANDAR LAMPUNG

Authors

  • Tsuraya Khairunnisa
  • Muhammad Irfan Affandi
  • Ani Suryani

DOI:

https://doi.org/10.23960/jiia.v6i4.3049
Abstract View: 862

Abstract

This research aims to analyze the efficiency of marketing channels and margins of melinjo chips in Sukamaju village, Teluk Betung Timur Subdistrict, Bandar Lampung City. The research is conducted by survey method, in which location is determined purposively.  Respondents of this research, producers of melinjo chips in Sukamaju village of Teluk Betung Timur, Bandar Lampung, are drawn by simple random sampling method.  This research uses analysis method of marketing channel, margin producer's share analysis, and price transmission elasticity. The results of this study indicated that there were two types of marketing channels in Sukamaju village.  The first channel was producer to consumer, and secondly was producer to retailer then consumer.  The marketing of melinjo chips in Sukamaju village had a margin percentage and a market share of 42.00% and 58.00% on channel I; of 33.33% and 66.67% on channel II respectively. Marketing of melinjo chips had been economically efficient with competing margin percentage, but based on Price Transmission Elasticity (Et) marketing system was not efficient with Et by 1,13 (Et >1).

Key words: efficiency, margin, marketing channels,  melinjo chips

Downloads

Download data is not yet available.

Downloads

Published

2019-05-08

How to Cite

Khairunnisa, T., Affandi, M. I., & Suryani, A. (2019). ANALISIS EFISIENSI PEMASARAN EMPING MELINJO DI KELURAHAN SUKAMAJU KECAMATAN TELUK BETUNG TIMUR KOTA BANDAR LAMPUNG. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 6(4), 341–346. https://doi.org/10.23960/jiia.v6i4.3049

Issue

Vol. 6 No. 4 (2018)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).