SIKAP DAN KEPUASAN KONSUMEN RUMAH MAKAN “XXX” LAMONGAN DI BANDAR LAMPUNG

Authors

  • Rinty Azaria Jurusan Agribisnis Universitas Lampung
  • Sudarma Widjaya Jurusan Agribisnis Universitas Lampung
  • Maya Riantini Jurusan Agribisnis Universitas Lampung

DOI:

https://doi.org/10.23960/jiia.v8i4.4718
Abstract View: 1144

Abstract

This study aims to explore the consumers’ attitudes and satisfaction toward restaurant. This research is conducted at "XXX" Lamongan Restaurant in Bandar Lampung. Data collection was carried out in January-February 2019 by the case study method employing the number of respondents of 60 people who were selected by nonprobability sampling method. The data were analyzed using Multiatribut Fishbein Model, Customer Satisfaction Index and Importance Performance Analysis. The results of this research showed that food taste has the highest score of consumers attitude toward restaurant. The satisfaction level of the restaurant has the value of 83.73%, included to the very satisfied category. The restaurant has been implementing the product attributes that were suitable with consumers’ wishes.

Key words : consumer, restaurant, satisfaction

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Published

2020-12-23

How to Cite

Azaria, R., Widjaya, S., & Riantini, M. (2020). SIKAP DAN KEPUASAN KONSUMEN RUMAH MAKAN “XXX” LAMONGAN DI BANDAR LAMPUNG. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 8(4), 712–717. https://doi.org/10.23960/jiia.v8i4.4718

Issue

Vol. 8 No. 4 (2020)

Section

Articles

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