ANALISIS KINERJA DAN STRATEGI PENGEMBANGAN USAHA PADA ROSE FLORIST DI BANDAR LAMPUNG

Authors

  • Wenni Mey Kardepa Sembiring Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
  • Wuryaningsih Dwi Sayekti Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
  • Dame Trully Gultom Jurusan Agribisnis Fakultas Pertanian Universitas Lampung

DOI:

https://doi.org/10.23960/jiia.v9i3.5319
Abstract View: 770

Abstract

This study aims to analyze the existing performance of the Rose Florist agro-industry and formulate the business development strategy. This research uses a case study method with three respondents consisting of business owner, an employee of the business, and an UMKM officer. Data collection was carried out in April-May 2020. Data analysis uses cash flow and SWOT. The results showed that the Rose Florist Agroindustry has a good financial performance. There was an increase in cash of 9,538,729.17 from the cash flow statement, from the first period of IDR 153,249,128.57 to the second period of IDR 162,787,857.74. The development strategies that can be used in the development of the Rose Florist Agroindustry are to make quality flower arrangements, to add business signposts in business locations, and to train the workers on good management and better skills.

Keywords: agro-industry, performance, Rose Florist, strategy

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Published

2021-10-09

How to Cite

Sembiring, W. M. K., Sayekti, W. D., & Gultom, D. T. (2021). ANALISIS KINERJA DAN STRATEGI PENGEMBANGAN USAHA PADA ROSE FLORIST DI BANDAR LAMPUNG. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 9(3), 381–385. https://doi.org/10.23960/jiia.v9i3.5319

Issue

Vol. 9 No. 3 (2021)

Section

Articles

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