PEMASARAN KERIPIK PISANG KHARISMA PADA MASA PANDEMIK DI BANDAR LAMPUNG

Authors

  • Endang Kasihati Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung
  • Eka Kasymir Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung
  • Yaktiworo Indriani Jurusan Agribisnis, Fakultas Pertanian, Universitas Lampung

DOI:

https://doi.org/10.23960/jiia.v11i1.6129
Abstract View: 328

Abstract

This study aimed to analyze the strengths and weaknesses of banana chips marketing in the pandemics period at Kharisma banana chips agroindustry in Bandar Lampung City. This research involved 5 respondents, namely 1 owner, 2 employees, and 2 consumers.  The research data was collected in January 2022 and analyzed qualitatively and quantitatively. Qualitative analysis was conducted based on the field observations and direct interviews with business owners, production employees, sales employees, and consumers. Quantitative analysis was conducted by calculating the EFE, IFE, and IE matrices. The results showed that the internal factors in the marketing of the agroindustry of Kharisma banana chips were product, price, promotion, human resources, physical evidence, and process while external factors were competitors, consumers, technology, suppliers, and the government. The condition that occurred in the marketing of the Agroindustry during the pandemic was that the turnover was decreasing because the number of consumers was reducing due to the pandemic. 

 

Keywords:   Agroindustry, Banana, Marketing, Pandemic

Downloads

Download data is not yet available.

Downloads

Published

2023-02-01

How to Cite

Kasihati, E., Kasymir, E., & Indriani, Y. (2023). PEMASARAN KERIPIK PISANG KHARISMA PADA MASA PANDEMIK DI BANDAR LAMPUNG. Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 11(1), 41–47. https://doi.org/10.23960/jiia.v11i1.6129

Issue

Vol. 11 No. 1 (2023)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).