ANALISIS KELAYAKAN FINANSIAL DAN DAYA TERIMA INOVASI PRODUK MOCHI NANAS (MONAS)

Authors

  • Laras Sirly Safitri Politeknik Negeri Subang
  • Nurul Mukminah Politeknik Negeri Subang
  • Wiwik Endah Rahayu Politeknik Negeri Subang

DOI:

https://doi.org/10.23960/jiia.v12i1.7868
Abstract View: 187

Abstract

This research aims to analyze the financial feasibility of the pineapple mochi product innovation (Monas) and determine its acceptability based on sensory quality. This research was conducted in May - August 2023 using a quantitative descriptive research design. The financial feasibility of Monas products was analyzed based on the NPV, IRR, Payback Period and R/C ratio values, while acceptability was analyzed using hedonic quality testing on 20 semi-trained panelists. The research results show that Monas product innovation is feasible to be developed with NPV value of IDR 24,505,289.00,  IRR value of 51 percent,  payback period of 1.79 years, and an R/C ratio value of 1.10. The acceptance of Monas product innovation showed the quality of the bright yellow color, chewy texture, slightly strong aroma typical of pineapple, and the sweet and sour taste typical of pineapple.

Keywords:   financial feasibility, hedonic quality, pineapple mochi, product innovation

Downloads

Download data is not yet available.

Downloads

Published

2024-02-29

How to Cite

Safitri, L. S., Mukminah, N., & Rahayu, W. E. (2024). ANALISIS KELAYAKAN FINANSIAL DAN DAYA TERIMA INOVASI PRODUK MOCHI NANAS (MONAS). Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science, 12(1), 16–22. https://doi.org/10.23960/jiia.v12i1.7868

Issue

Vol. 12 No. 1 (2024)

Section

Articles

License

Authors who publish with this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).