Empowerment of Women Entrepreneurs through the Development of MSME Digitalization in Pesawaran Regency
DOI:
https://doi.org/10.23960/jpfp.v4i1.10590
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Abstrak
The development and empowerment of women entrepreneurs in managing MSMEs through digitalization is a crucial aspect in improving marketing, increasing income, and supporting local economic growth. However, the capacity of MSME actors to access markets through digital means remains limited. This community service activity aims to enhance the knowledge and skills of women MSME actors in digitalization. The methods used include counseling/lectures, discussions, training, and mentoring. This series of activities was carried out from November 2023 to April 2024, located in Pesawaran Regency. After the counseling, training, and mentoring sessions were conducted, there was a noticeable improvement in the digital capacity of MSMEs, particularly in terms of knowledge, attitudes, and skills—especially in the use of digital bookkeeping, online stores, and digital transactions. Ongoing and intensive mentoring is needed to ensure that MSMEs remain consistent in utilizing digitalization for business development and can become mentors for other women MSME entrepreneurs.
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Referensi
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